Generative AI in Idea Submission: Learn How to Set Up This Feature in Your Idea Program

If you're managing an idea program and excited to explore this new feature to boost your results, this article is for you! I’ll walk you through each step of the setup process so you can get the most out of this innovation. In this guide, you'll find:

• How to Enable Generative AI

• Campaign Setup

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 How to Enable Generative AI

Just like the other AI features available in the platform, Generative AI for idea submissions must be enabled by a Superuser or a System Settings Administrator through the General Settings. Here’s how:

Go to:
Gear Menu > General Settings > Central de Ideias tab

Look for the ARTIFICIAL INTELLIGENCE section and check the following box:

Below that, you'll find two options:

• All Campaigns – This enables Generative AI across all your campaigns.

• Select – Allows you to choose specific campaigns where you'd like to enable this feature.

If you choose the second option, a new field will appear where you can select the desired campaigns, as shown in the example above.

Note: If there are active campaigns when Generative AI is enabled, a pop-up message will inform you once you save the General Settings.

Once activated, any time a user accesses the campaign editing page, a new required field will appear in the basic information section. The same applies to additional fields, where the Scope field will now also be required.

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 Campaign Setup

Now let’s go over the key points and changes when configuring campaigns with this feature.

Once Generative AI is enabled, a new Campaign Scope field becomes visible and required in the basic information section. This field must contain at least 200 characters for the campaign to be published.

💡 TIP: Filling out this field is crucial for ensuring that the AI works in alignment with your campaign’s goals and your company’s strategic metrics. Think of it like writing a "prompt," similar to what you’d use in ChatGPT.

The idea is to include important criteria and rules for evaluating ideas through AI—helping the technology determine which campaign each submitted idea best fits.

When filling out this field, consider the following questions to make sure participants have all the context they need to submit valuable, goal-aligned ideas:

• What is the specific purpose of this campaign? Describe what you hope to achieve and why it's important to the organization.

• Who can participate, and are there specific areas of focus? Define your internal or external target audience and areas of interest.

• What are the essential requirements for ideas to be considered? Include key needs such as well-defined cost-benefit analysis or alignment with existing strategies.

• Are there examples of topics that are highly desirable—or completely off-limits? Share clear examples to help guide both the AI and your participants in the right direction.

• How will ideas be evaluated and implemented? Explain your selection criteria, evaluation process, and steps for putting selected ideas into action.

• Are there any restrictions or special considerations? Mention limitations such as budget, timeline, or technology constraints.

In addition to the new field in the basic information section, Scope fields in Additional Fields will also become required. These need a minimum of 80 characters.

Note: For existing campaigns, previously created additional fields without a defined Scope will only become required once the field edit page is accessed. Completing this field is essential for helping the AI assess form inputs, reorganize ideas, and suggest the most aligned technologies. 😉

If you have any questions, contact your Success Mentor or reach out to Support at: [e-mail].