See below for the difference between Campaigns and Types of campaigns, how they relate to each other, and a practical example of their use. This article explains the purpose of each concept, the effects for the user, and best practices for organizing your programs.
Types of campaigns
A Campaign Type is a way of grouping campaigns that have similar purposes or audiences. By clicking on a campaign type banner on the home page, the user is redirected to the list of campaigns for that theme or sector.
Why use it: when there are many campaigns with similar themes, Campaign Types help organize the carousel and reduce questions from employees when submitting ideas. Result: clearer navigation and a greater chance of ideas being sent to the appropriate destination.
Campaign
A Campaign contains a specific theme and brings together the set of rules, forms, and steps defined by the manager to collect ideas on that theme (for example: a campaign to collect feedback or suggest improvements). This is the level at which employees will develop and submit their ideas.
How they work together: Campaign types group together several Campaigns that share the same theme or objective. There is no hierarchy of importance between them—it is simply a matter of organizational convenience.
Practical example
Imagine an environment with many campaigns related to product improvements. By creating a Campaign Type called “Datawise analytics,” you can group smaller campaigns (e.g., “Mobile,” “Integrations,” “UX”). When clicking on the type banner, employees will only see campaigns related to that topic, making it easier to choose the right place to submit their ideas.
Important: Campaign types are only used for organization and navigation. They do not change the logic or internal rules of Campaigns; when defining types, keep nomenclatures clear and consistent to facilitate understanding by employees. |
Good practices
Clear name: choose descriptive titles for types (e.g., “New Features,” “Internal Processes”).
Limit by audience: use types when there are multiple similar campaigns that may confuse employees.
Visual consistency: keep images and descriptions standardized to facilitate identification in the carousel.
Conclusion
Campaign types group campaigns by theme to improve organization and navigation, while a Campaign is a space with a specific theme where contributors submit ideas. Use types to organize many similar programs, keep naming conventions clear, and verify that typing does not alter individual campaign rules.
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